We were asked to come up with a visualy attractive solution for MD’s most successful model, the 902, which needed to be shown at the prestigious international fair London Helitech. Our challenge was to show all three types of one model.
We came up with the idea of a 360 virtual tour presentation of each model, which allows you to view every detail of the machines in various environments. As each of the three helicopters is being used for completly different purpoes, we needed to also create the enviroments typical of their use.
Enviroments were made partly from CGI in combination with photos, all in huge resolution and with a 360 view. We used stock imagery and also shot part of the images ourselves.
The app itself is tailor made so our client can present the machine’s technical features in a sales situation. In the app, you choose the type of model, see it in the 360 view and then in the configurator, have a look at the specific features. After much success at the London fair, we have a view to making the app the portfolio for the whole of MD’s product range.
We visited the client’s production factory in Phoenix, where we shot the production process and product photos that were later used in the app. The same photos were also used as the reference images for CGI modeling and further work on other projects.